redlined is a team of former sourcing professionals dedicated to finding hidden potential in dysfunctional contracts. We’ve seen companies hungry to close a deal struggle during the negotiation & re-negotiation phase of business relationships. Contract language is often left to lawyers, and RFPs are handled by those anxious to get to a signature – all without the lens of long-term business impact. Not applying a disciplined and thoughtful approach leaves profit vulnerable. We have crafted smart methods to uncover revenue risks, negotiate complex deals, improve team negotiating capabilities, and mitigate business risk. We prepare businesses for battle. A better deal is better.