“We like to sell things and make friends” Liquid is not an advertising agency. We are a communications agency as the name implies. Our role is very simple. We like to sell things and make friends. Our purpose is to sell goods, services and information. Our strengths lie in Customer acquisition, retention, database marketing and relationship building. Customers are not acquired by boring messages that have no relevance to them. Nor by a constant bombardment of communication that obeys all the known rules but lack the spark that fires the connection. You cannot bore people into buying. Relationship are not built by condescension, but by caring. Because the world is constantly changing, it is a matter of fundamental that we are totally committed to learning. Knowledge is the most important quality we have to offer you. We seek to always go beyond the envelope in the search for more effective solutions. Different ways to stand out from the crowd, different ways to get your message heard, understood and acted upon. Above all, we have learnt the value of a dollar. We abhor waste. That is why all we do for you is dictated by results. We ruthlessly pursue measurement and accountability for everything we do for you. In our book, what you spend on communication, in whatever medium, should not be written off as a cost. Our goal is to make it a valuable asset. A Liquid asset.