We are an Egyptian software house specialized in the mobile application development domain and mobile-related consultancy services. Our vision explains our name. We do productize commercial and reliable mobile applications in Arabic to serve the Arab world. We were known as AraDOCs since 2003. Eighteen years back, we had established Arabic Documents (AraDOCs) company to be specialized in the content creation and localization field. Few years later, we have added SW development, web development and multimedia production to our offerings due to market needs and customers’ trust in our quality and commitment. By 2017, and due to the disruptive changes in the business in general and digitization in particular, especially in the areas of startups; SMEs; entrepreneurship and technologies, we decided to be more specialized and focused on the mobile application development. Accordingly, we selected Arab Applications to be our new name and re-branded the company, to reflect our new vision, mission and lines of business. We don’t adopt only the traditional sales approach which keep us running after deals and clients. Instead, we think, validate ideas, create business canvases, develop feasibility studies, productize and either operate or invite investors.