The Innovation Mindset Innovations are new products and technologies sought by major manufacturers for next generation consumer products, electronic systems, medical equipment or pharmaceuticals. They are created and purchased by technical experts, who all share and innovation mindset – a blend of precise analysis and creative thinking. Media & More uses the same innovation mindset to successfully influence scientists, engineers, and new product specifiers. If your marketing programs need to do the same, we invite you to learn how effectively we can deliver the customers that can make your innovations a business success.