Marketing is a toolbox that takes expertise to use properly. Define your audience, understand your market, properly position your product or service, communicate value and align your marketing plans with your business goals. –Brand Strategy Driving the process of understanding and communicating your brand. Its place in the market, who its for and why it matters. –Marketing Strategy Breaking down the large and complex, into small and actionable In a documented, repeatable and measurable way. –Fractional CMO Direct, honest communication and no frills. High value on efficiency, excellent leadership and problem solving with good teams. No matter the industry – product or service, Business to Business or Consumer Facing – The Mash’s four pillared approach creates a foundation for effective and efficient Brand Communication and Marketing Strategy.