We are a sports management and marketing business that represents world-class, elite and aspiring athletes across Australia and internationally. For over 20 years we have crafted, guided and extend the professional spheres of our athletes within their sporting, media and brand partner opportunities. Our goal is to represent our athletes with strong commercial principles in order to maximise their brand equity. SFX Sports Group has an enviable reputation within the international sports landscape for delivering strong results for our clients who have included Greg Norman, Pat Rafter and Andre Agassi. We have owned & staged some of the country’s largest sporting & commercial events, including but not not limited to, the Greg Norman Holden International (golf), Heineken Classic Golf, Harvey Norman Beach Footy (rugby league) & the Sexiest Man in League. We have successfully & continue to manage some of rugby league’s greatest players, including Darren Lockyer, Gorden Tallis, Michael Ennis and Billy Slater – to name only a few. We also represent the interests of iconic coaches such as Wayne Bennett & Des Hasler.