HORIZON PARTNERS VENTURES LLC: We match the product benefits and needs of markets to validate new growth for our clients. We create agreements with universities, companies and entrepreneurs to commercialize early stage technologies. • Survey & Scout University-based Technologies: We assess universities’ technologies that have significant potential to solve problems and bring them to commercialization by serving heretofore unmet needs of markets. • De-Risk the Investment: Our proprietary algorithmic method, an extension on P&G’s validated tool for new initiative creation, decodes the apparent chaos of what the category will need next. Once the need/technology is found, we de-risk the process applying a rigorous process identifying the missing and unarticulated market needs. We couple that with a full IP estate assessment to provide a clear opportunity path forward. • Develop Sources of Funding and Commercialization: We seek funding for identified opportunities and projects through private capital, SBIR Grants and matching those commercial partners validated as potential users of the technology. This offloads for a company the initial sunk costs of front-end innovation development. • Project Execution: Once funding is attained, we provide the management oversight to assure execution of the project that takes the technology through the product development stage and preparation of a “go-to-market” strategy.