Marketing Unplugged is an innovation company that loves unplugged music and sneers at synthesiser music. We think unplugged music requires real talent, real understanding of music and is unique, though sometimes messy. We think synthesisers are too much about process and science and not enough about music. We take this philosophy into the world of marketing. We rant against formulaic marketing and me-too strategies. We believe that marketing today needs large doses of innovation, out of the box thinking and creativity. We are not marketing consultants. We like to call ourselves Innovation Artists whose mission is to create brilliant marketing strategies and who will get paid only if we succeed.