Military Shopping Channel.com is a web-based shopping and entertainment destination, exclusively for active and retired Military members and their families. MSC builds upon the Military retail legacy; bringing more top quality brands with special pricing and offers available nowhere else! MSC will feature world-class Show Hosts and Celebrity Spokespeople, Film & Music Artists and Product Experts. We produce dynamic video presentations, available on-demand, to showcase the demonstrable features of our products, and deliver exciting live events from remote locations and military bases. Available only through authentication of service connection, MSC verifies all users against the Department of Defense Man Power Database. MSC ensures that our value pricing, content and shopping experience remains exclusive to the Military Community.