Awards: 2005 Best of Intima Special Recognition - Best Women's Care in North America 2012 Best of Intima Special Recognition - Best Destination Store in North America 2015 Best of Intima Awards, Best Reference Shop in North America 2017 - Nominated for Best of Intima Award 2018 - Nominated for Best of Intima Award 2019 - Best of Intima Awards: Best Lingerie Shop in the USA 2020 - Nominated for Best of Intima Award 2021 - Nominated for Best of Intima Award 2022 - Best of Intima Awards: Heritage Award Top Choice Award 2016, 2017 - Best Lingerie Store in Austin Petticoat Fair opened in 1964 on Guadalupe Street in Austin, TX. Owners Bob and Betty Andrews’ concept was to provide service to all women in need of intimate apparel. As the business grew, Petticoat Fair moved to Highland Mall and eventually to Northcross Center, where it is located today. In 2022 Petticoat Fair opened a second location, formerly known as Loretta's Intimates in Plano, Texas. The principles of bra fitting and customer service have remained the same since the store’s opening: Every woman is treated with respect and given one-on-one attention to help her feel comfortable and confident in properly fitted undergarments. The techniques Betty learned in corsetiere school and other training courses are still used in the store today, which is now owned by their youngest son, Kirk Andrews.