Superior Model Management was founded in December 2006 by Kimberley Main and Scottie Brannan, and represents the cream of Scotland's modelling talent. With a combined experience of almost twenty years working in the modelling industry, Scottie and Kimberley, as two of the country's most respected and intuitive bookers, created an agency which specialises in nurturing home grown talent. More recently, the agency has changed its management structure, and after almost five years with Kimberley and Scottie at the helm, the agency's new MD is Isla Rafferty. Isla has been with Superior as a booker for some years now, and is delighted to have naturally progressed to taking the reins of the agency in its entirety.The agency's one to one personal management and pro-active approach has consistently launched successful individuals in the fashion industry and delivered modelling services to some of the most prolific clientele in the world. Superior also has an off-shoot division called the Elect Agency, which represents make-up artists, stylists, photographers, creative directors and promotional staff. There is also a promotional staffing sector of the Elect Agency too, Elect PR, which is managed by former model and PR guru Josie Smith. Featured amongst Elect's personnel database there are a skilled, diverse workforce of corporate hosts and brand ambassadors.