YFOY founder Nicole Murphy has taken her experiences and insights gained from a successful career in the modeling industry and is sharing her tried and true secrets to looking and feeling healthy and youthful with women everywhere because she knows the value of self-worth and everyday confidence. Offering carefully curated wellness products that won’t break the bank, and lifestyle advice that Nicole practices every day, YFOY provides long-term solutions to looking and feeling healthy and youthful, all while aging gracefully.