Founded during the first years of the automotive industry in the country, Pneus Nacional established its commercial principles focused on the retail trade of tires and the provision of automotive services, based on the close relationship with its customers and already emphasizing its positioning in the search for “excellence in the provision of services". The Company solidified its structures during the “Brazilian miracle” by building its headquarters in the Barro Preto neighborhood. The brand emerged at the suggestion of the founder Mr. Lima, a Portuguese immigrant who, faced with the intensity of the new life in his new country, sought to report his feelings in the conception of his business, creating the fantasy name, which today is a patrimony of the company.