PHYGICODE is a consortium of industry leaders involved in various aspects of Metaverse development, transitioning brands, products and experiences to a dual identity where physical and digital values coexist and enhance each other. As with the Metaverse, our categories of implementation are in constant development and evolving as technology improves and the participating community adopts new tools and capabilities and an expanding vision. Our approach is focused on learning, testing and expanding capabilities through our members and their growing and inter-related ecosystems.