A campaign of City Leadership, Choose901 is a movement of passionate Memphians who want to invest and enjoy their lives in the Bluff City. These are the people who know and believe that Memphis isn’t becoming a good city, but is already a great city. A real city with problems that need to be solved. A growing city with opportunities to be seized. A fun city with so much to enjoy. Choose901 exists to share these great things and introduce these great people to each other while being a positive megaphone to the rest of the world. We hope this passion to make a difference and have a blast will spread to those who live outside and inside the 901. That they would hear these stories, see these opportunities and be compelled to join the movement. Now is the time. Memphis is the place.