Rest Magazine is a modern, niche travel lifestyle monthly publication that features upscale boutique hotels, resorts, spas and restaurants. Its mission will be to narrate the art of rest and relaxation for a well-heeled audience of ‘global nomads’ that enjoys every aspect of the world we unfold in our pages: from the Americas, to Europe, and parts of Arabia and Asia. REST MAGAZINE audience has 49.3 million people aged 28 to 39 and extends to other generations where appreciation and patronization of Boutique Hotels and luxury services is occurring with greater frequency. Traditional publishing and the Internet will complement each other. REST will have a website that will be community driven and revenue-seeking: community media, virtual publishing, personalized content, affiliate marketing - whatever we can do to build a total experience on and offline.