Covid-19 accelerated the pace of change. Associations and professional organizations that continually evolve, innovate, and adapt are better positioned to deliver quantifiable ROI to their members. We founded Potomac Core in 2012 to apply our data-driven process to help trade groups better navigate the business and market challenges that they and the companies they represent encounter every day. Potomac Core’s professional, insightful market research provides actionable information for building strategies and products that align organizations to the business and professional successes that their members expect. OUR SERVICES ➫ Professional Market Research ➫ Data Driven Strategy Development ➫ Strategic Guidance & Insights We deliver products that position our clients as indispensable resources for the Industries and Professions they serve. Our data-driven strategy starts with asking the right questions. We have a gift for getting people to think far bigger than they ever have – and then helping them deploy those ideas. We've worked across diverse industries, from manufacturing to high tech to finance and advocacy, and exposure to these eclectic industries gives me a deep understanding of policy and regulatory influences across every industry.