A privately owned automotive group that was started in Pinetown in 1973, Key has been the dominant General Motors Dealer group in KwaZulu-Natal for the last 42+ years. OUR PURPOSE Driven by you OUR VISION South Africa’s Best General Motors & Best Isuzu Trucks Dealer KZN Dominant, SA Leading & World Class OUR MISSION To exceed customer expectations by exceeding each others OUR PRINCIPLES Integrity • Hard work • Loyalty OUR VALUES Passionate Leadership Really Good People Radical Sales Effort Excellent Customer Service Operational Efficiency Financial Discipline Strategic Innovation