FAIRTASTE is a Hong Kong-based social business devoted to promoting Fair Trade, building a sustainable world and advocating responsible consumption. Fair Trade is a market-based strategy for alleviating poverty and promoting sustainable development in developing countries. By buying Fair Trade products, consumers will leverage their purchasing power to ensure that poor and marginalised producers in the developing countries be fairly paid for a decent standard of living, and that there will be sustained investment in long term development of their communities.