Omnia Fishing is the first e-commerce store that allows anglers to find, buy, and organize their fishing gear based on the bodies of water they fish with our "shop-by-lake" concept. The experience is powered by an active community of content creators. Omnia organizes this content, created in the form of shoppable video and fishing reports, by location, season, and species, and rewards the community for successfully helping others buy the right gear. Anglers rely on information specific to their water body, species, styles, season and others. With over 10,000 SKUs manufactured by category captains like Rapala, Megabass, Shimano, Daiwa, Z-Man, and Zoom, we ship product directly to our customers out of our warehouse in Golden Valley, MN.