We create the most authentic and engaging influencer marketing projects through breathtaking creative strategies and masterful management. R-Squared is a leading influencer marketing creative agency based in Cape Town, South Africa, which partners with some of the largest brands, and agencies both nationally and internationally in building and managing influencer marketing projects. R-Squared’s approach to influencer marketing has disrupted the industry by adopting a top-down approach. We do not rely on any static database of influencers, we have the capacity to identify, vet, and secure any influencer in the world who has been identified as the perfect fit for the pre-established dedicated influencer marketing strategy that it has uniquely designed for the project. The processes are designed to ensure that every project is built with full flexibility around the selection of influencers and the engagement mechanism, which ensures that the brand does not have to compromise. Within the context of the high-level strategy, individual missions are then defined, hand in hand with the selected influencer, to ensure that each of them produces personal content that creates a strong emotional connection between the audience and the brand, through authentic content that tells a story.