ISA ePhilanthropy Strategy Where Relationship Building, Fundraising, and Technology Meet When taking your non-profit brand online, you will most likely be seeking to increase your support base and/or enlist volunteers in your organisation. Before your do this, take a few moments to review the privacy act. When you take your brand online you are expanding your potential to service relationships and build new ones. Successful relationships are built on TRUST. When gathering data about your online audience, it is imperative that this data be used for clearly expressed and stated purposes only, that all communication be permission-based, and that your online audience’s security and privacy are at all times protected. These basic principles should be at the core of any online branding exercise At ISA, we understand that marketing and acquisition are core efforts of your business. Why not make it easier, more measurable and get more results out of your budgets? Let’s find a way to improve your marketing ROI, together.