METRICS 720 is a Consultancy specialized in the measurement and modeling of marketing performance. Our mission is to help our clients to measure and improve the performance and ROI of their marketing investment thanks to robust statistical analysis and modeling. Our models are based on our clients data and provide them with insights on the contribution of marketing to their business perfomance.We work for clients in multiple sectors : Retail, FMCG, Pharma, Transport, Entertainement, Household equipment.... Metrics 720 propose three types of solutlion : 1) Advisory services on measurement of marketing performance, data availability and quality. 2) Marketing Performance Assessments based on Marketing Mix Modeling (MMM) 3) Marketing Performance Monitoring including access to a dedicated dashboard and simulation tool Three core values guide us in our work everyday : Rigour, Independance and Transparency. Our Team at Metrics 720 is composed of Data Analysts, Data Scientists and Marketing Experts as our ambition is to deliver statiscally robust AND actionnable insights and recommendations to our clients.