Lab21 is an innovative chain retailer in natural building materials. Lab21 operates 6 retail stores and 2 logistic centers in the Netherlands. The typical products of the company are PVC flooring, Laminate, Wooden Flooring, Natural and Ceramic stons. The company has been expanding rapidly in the past 2 years. High potential talents have been attracted to the central sales and marketing team located in Amersfoort, in the central of the Netherlands. Throughout the company a highly automated sales, marketing and supply chain system has been implemented.