Viva is first and foremost a business-relevant marketing and communications company that works with clients to grow their brands by focusing on the Multicultural and Hispanic markets while remaining aligned with clients’ strategic goals. We are headquartered in Miami, Florida with a satellite location in San Antonio, Texas and marketing partners across Latin America via our ICOM partnership. Viva is a response to the rising confusion in the marketing world as it pertains to multicultural, cross-cultural, ambi-cultural and the rest. It's tempting to believe that we are undergoing a radical and dramatic shift in our country's demographics – thus all the gobbledygook in the trades. We've been shifting and evolving for years, though it's true we've become a lot more diverse, lively and we believe – a hell of a lot more interesting. The difference is in our approach - We help our clients Market to the Now America. Today's America. To that end, we cultivate and foster a diverse set of ever-evolving skills. We create business solutions for companies looking to grow their brands among the diverse American consumer markets in relevant and meaningful ways.