REEF Consulting Services is owned and operated by Jim Sale. Jim is an independent management consultant leveraging 25 years of leadership experience at the intersection of business, technology, and data, He is a trusted advisor to executive teams that want to optimize the effectiveness of their organizations using a data-driven approach. Jim is a seasoned business leader with a background in computer engineering. He has spent the last 15 years defining and implementing innovative strategies and solutions as a consultant for the highly regulated and data-rich Pharmaceutical and Medical Device industries with a primary focus on Commercial Effectiveness. Jim is highly inquisitive, detail oriented, and a pragmatic problem solver. He builds strong relationships across organizations and is an expert facilitator. Using these strengths, he creates high quality and accurate deliverables that are trusted to enable data-driven decisions that optimize commercial performance and deliver business results.