Fotomerchant is the premiere website, portfolio, commerce and marketing platform for serious photographers. Fotomerchant is an online service that provides website publishing, e-commerce, financial management and business intelligence tools for professional photographers. Launched in September 2009, Fotomerchant currently services the Australian professional photography marketplace, and in March of 2010 launched the service in the United States of America. Fotomerchant aims to be an all-in-one solution for photographers to manage their website, portfolio and e-commerce store with additional tools to help them manage their business analytics, gain insights into their marketing campaigns. The goal is for Fotomerchant to become a pivotal part of the photographers daily work-flow and for the service to increase their profitability through improved productivity and integrated sales and marketing tools.