SO▲YA VERTICAL CONNECTION is an Italian eyewear brand that was born from the creative inspiration of the eyewear designer Matteo Pontello. SO▲YA is a word play: it means “So Yes”. “So Yes” is the vibe which is a reflection of the work of the creative team. Ahead of important decisions, listen to your intuition; this will guide you to the right journey. “So Yes” is the feeling you overcome when you are on the right track. The triangle centered between SO and YA symbolizes the connection that allows you to receive ideas and reflect it to the outside world. The pay off “vertical connection” represents creativity, beauty and intuition, key elements of Soya.