Colorful, playful, easy fit and comfortable clothing are the main key words for every Lily-Balou collection. The brand Lily-Balou started when Anne, just becoming a mum herself, deciding to follow her heart and switch careers. What started with slings ended up in a full collection of child’s wear for boys and girls from newborn to the age of 10. Meanwhile the Antwerp based label is well known in the Belgian kids fashion industry and the brand is eager to innovate each season in order to give kids what they need: clothes to stay young.