Tomorrow Capital is an early stage strategic investment fund aimed at building India’s next big consumer brands by providing capital as well as hands-on involvement in branding, distribution and organization building to stellar entrepreneurs with strong business models built around consumption. The fund has an initial corpus of up to USD 100 million. The fund is a unique investment venture in that capital employed will form only a small part of the offering to potential investees, the larger element being active involvement by seasoned professionals in the areas of organization building, brand building, business strategy, product-to-market, sales and finance to help professionalize the organization and achieve scale and sustained growth. The focus is on early-stage consumer focused businesses which don’t have easy access to active equity capital and high quality blue-chip talent, with a firm belief that these will drive the next wave of growth and create unicorns.