The Pack is a developing music streaming service (consisting of a web based platform and mobile app) which will enable any Australian business that plays recorded music on their premises, to stream local, original music directly to their location. It will also provide access to local, original music content to our community of local music lovers, and enable local, original, unsigned musicians to share their amazing recorded music with their local community. The Pack understands that music streaming is here to stay – so instead of swimming against the tide, we’re using streaming technology, but building a very different business model from the current players in the market. We’re creating a ‘community’ model, where our artists are our valued content creators, our users and our beneficiaries – not just a tradable commodity or economic product. Our platform will do something no other streaming player has done – which is to forge mutually beneficial connections between local businesses, local listeners and local musicians, with the support of local government, in order to save our local music industry. We’ll make sure that in local businesses and venues the community will hear local artists – and those artists will make money and connections where they live, work and play.