Our pizza by-the-slice is a delicious and healthy meal and our mission is to become the default brand for premium pizza by-the-square-slice in the UK. We target the high speed high quality segment of the fast food market. A year on since their first crowdfunding campaign which raised £440,000 in just 17 days from 119 people, artisanal pizza by-the-square-slice Pizza Rossa has opened two outlets and is now launching a new campaign on Crowdcube. The pitch is accessible via https://www.crowdcube.com/pizzarossa. Fresh from opening its first permanent outlet at London Wall in the City of London and still operating its long-term pop-up at Leadenhall Market, Pizza Rossa aims to raise at least a further £150,000 to support working capital, and focus on a number of expansion opportunities. The new funds are also intended to support a concession in West London, a presence at street markets and food festivals, and pop-up sites in shopping malls and supermarkets. The investment is eligible for EIS (Enterprise Investment Scheme) tax relief. The brand focuses on offering customers what they crave: a conveniently available, quick serving (up to 90 seconds for a piping hot delicious pizza), delicious product, easy to eat on the go and served by smiling staff. In May 2013 we won the prestigious London Business School’s annual business plan competition and were runners up in the European Business Plan of the Year finals in Athens in June 2013. We are proud members of the London Business School’s Incubator programme for high potential start ups and a winner of the 2013 Deloitte Institute of Innovation and Entrepreneurship’s Founders Award.