Herman & Almonte Public Relations (HAPR) is a boutique PR/marketing agency specializing in the travel, tourism and hospitality industries. It's other major business categories include technology, trade associations, and home furnishings. Founded as a division of Herman Associates, in 1986, HAPR has an unbroken track record of success that spans over two decades. Whether yours is a start-up company or organization trying to make its mark or a well-established business poised to increase its market share, HAPR can help you achieve your objectives. Our comprehensive, marketing driven media relations campaigns and unrelenting drive to meet — and often exceed — our clients' expectations are the keys to our consistent success, and have earned us the recognition and respect of the media.