WHO WE ARE The BCMA Canada is a not-for-profit industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. WHAT WE DO We promote and grow the North American branded content industry in partnership with other relevant trade associations and industry groups, sharing best practice, researching, lobbying and managing events relating to our industry. We create the opportunity to connect with the leading experts in the branded content industry. WHY WE DO IT Branded content is predicted to be at the heart of every marketing strategy, and there is growing evidence that there will be a significant shift in budgets to support it. However, there is still some confusion as to how to do it, who should do it and how it is measured. The BCMA is best placed to define what branded content is and what it isn't and measure the effectiveness through its investment in research and proprietary tools. MISSION STATEMENT The BCMA Canada aims to create an engaged and active community for Branded Content professionals throughout Canada.