Value Innoruption Advisors LLC (VIA) is a consulting boutique specializing in disruptive approaches to business modeling, innovation, value, and pricing management. Innoruption comes from the combination of innovation and disruption. The company focuses on four main areas: 1) Value-based pricing; 2) Pricing and positioning of technologies and data/digital offers; 3) Change Management in Pricing; 4) Getting started with pricing. Check the website to read about VIA's value proposition and services.