Luxury Food & Beverage Co. founded in 2006 by entrepreneur Giorgos Kolliopoulos, Speiron is the first Luxury Food & Beverage Company in Greece. The company’s vision aims at reinventing food in an unparalleled way. Its first product λ /lambda/ ultra premium olive oil is the first luxury olive oil in the world since 2007. Awarded with a Silver World Medal in the New York Festivals, λ /lambda/ is one of the most disruptive foods to date. Chef Juan Mari Arzak (8th best in the world for 2011) found it “marvellous”. The LA Times called it “brilliant”, Wallpaper* magazine nominated it “peak performer” and Times UK called it “one man’s quest for olive oil perfection”. Currently the company exports in 4 countries.