The wine trade is an abundant resource of knowledge, experience, insight and passion that covers a multitude of skills and disciplines. It holds an untapped pool of opinions, insights and expertise from graduates to grandmas that go widely unheard. Rewriting The Wine News aims to change that; to be the next generation wine trade publication, a platform that recognises the value of and gives visibility to everyone working in the trade regardless of gender, age, race, experience, education, background or area of expertise. It is a space to announce news, contribute opinions and share insight in a way that more closely represents the diversity, experience and vision of all those that work in the wine industry today. RTWN aims to be a new space for B2B wine communications that deliberately sets its narrative apart from the traditional drinks trade publications we read today, actively seeking to harness and learn from the trade in its entirety, ultimately contributing towards sustained change and a diverse, inclusive and dynamic future for wine trade news and the wine industry. It is time to Rewrite The Wine News.