Founded by Merri Grace McLeroy, Integrated Marketing Strategies (IMS), offers multiple services that educate and support businesses with smart, focused, targeted, cost-effective marketing solutions. An author, professor, speaker and marketing professional for more than 30 years, McLeroy writes, speaks, consults and develops multi-channel marketing strategies. McLeroy and her associates provide strategic marketing consulting to a select group of clients, personally guiding them to greater success. Her four-step guide to marketing success is simple: Plan. Create. Implement. Evaluate.