About Conserve A seed “a localized initiative to manage the waste that weren’t managed by the concerned authorities” has blossomed into a huge Tree of life providing shade to 300 people. Apart from the shade, the Tree of Life also harvested 2 fruits – intelligent waste management and empowerment of the most vulnerable community rag-picker Vision To combat pollution by efficient waste management and to empower one of the most vulnerable community rag-picker Mission Trash is converted into fashion accessories by unique patented upcycling technology that relies upon HRP- Handmade Recycled Plastic at its core. The complete production process employs rag-pickers by providing ethical treatment and fair wages. Value Proposition The sustainable high quality upcycled HRP material and the original art prints that were used to create our fashion accessories provide its Social & Eco Conscious Customers with a cutting edge fashion. BRAND CONSERVE Target Audience - Eco-Conscious Fashionista & Socially Conscious Fashionista Features & Attributes – Environmental Friendly and Socially Responsible Fashion Accessories Logical Benefit – By using Conserve, you are helping to create a Sustainable Planet Emotional Benefit – By using Conserve, you are empowering rag-picker community. Competitive Context – Prints on Conserve Products are “original art work” of our Creative Director, Anita Ahuja Strategic Advantage – Our Internal Capability of Patented HRP Technology and External Capability of Global Partnership that allows customers to find our products globally both online and offline. Compelling End Result – A sustainable technology that has both environmental and social good factor! Brand Essence – Environment and Social Good infused Fashion Brand Personality - “CONSERVE – AN EPITOME OF FASHION WITH CONSCIENCE”