Black at Cannes is an organization that aims to: -Create systematic change in advertising by increasing representation of black people at Cannes on the Jurors, speakers, and attendees list. This will create more diverse work in the advertising industry and in turn create more equity for brands and agencies alike. -Ensure increased representation of Black creatives in advertising in all levels via using the biggest advertising platform to educate brands on the need for diversity through panels, fireside chat, and much more pushing black culture at the center of the festival. -Create a space for black vendors and brands to attain a level of success on the global stage, thus changing the world of advertising to be more diverse and inclusive.