The Logical Step, LLC is a Brand Management and Marketing firm dedicated to the enhanced revenue growth of Consumer Product Goods programs utilizing Direct to Consumer (Direct Response) financial modeling and intellectual property expertise. As a dedicated Direct to Customer entity - The Logical Step ™ details all revenue opportunities for success in both the direct to consumer and retail environments. Logical Step™ provides expert Direct Response and Direct to Customer service in the areas of: ● Campaign Management and Administration for DRTV, Radio, Print and Online ● Financial Modeling and Program Due Diligence and Program Development, Execution and Management ● Comprehensive Direct Response Performance Analysis ● Professional Content Development ● Internet Promotion and Commerce consulting ● Operations/Logistics Program due diligence ● Enhanced Investment Strategy (Capital Funding) and Financial Modeling ● Profit and Loss Development ● Call Center Management, Script and Product Configuration/Call to Action ● Interactive and Alternative Media ● Media Development, Analysis and Deployment Specialties Brand Management, Financial Modeling and Product Viability Review, Licensing and Product Analysis, Direct Response Marketing, Operations and Logistics intergration, Customer Care Development and Script creation