Strategic Consulting Support: Our clients are typically small and medium sized organisations that have a particular challenge or opportunity and require support to develop strategy and achieve business goals. Armstrong’s core skills are market research and strategic commercial analysis underpinned by 360 degree interviewing of suppliers, customers and competitors. We typically provide support for: Business development strategy New product/service evaluation Geographical expansion Business plan development Branding and distribution strategy Customer acquisition strategy Customer understanding Invest/hold/divest decisions Turnaround support Customer acquisition and retention strategy Customer surveys We are a team of senior consultants driven by commercial inquisitiveness, and we focus on recommending practical and achievable outcomes. Our core skills is in unearthing underlying performance issues and creating commercial opportunities. We strive to maintain close long term relationships with our customers The Armstrong Difference? Armstrong is founded on independence, integrity and clear commercial insight. Armstrong do: Clearly and unequivocally state our insights and conclusions Quantify the impact of these insights on the business plan and its execution Build close relationships with management teams to provide advice that will be useful for the long-term health of the business Develop the most practical recommendations to maximise returns Let you work with a senior director, always Armstrong don't: Draw unclear conclusions and shroud them in caveats or pages of disclaimers Provide partial advice – commercial challenge is retained whomever the client Push-sell clients follow on services