Lady Primrose produces luxurious perfumes, fragrances, cologne, and beauty products for our customers, retail partners, and hotel clients worldwide. Relaunched in 2021, we continue to offer our products in the stylish and regal style customers love with a restyled and modern approach customers appreciate. Elegant presentation is our hallmark. Lady Primrose is a boutique luxury fragrance company celebrating more than 30 years providing fragrant luxuries. First commissioned in 1990 by the Lanesborough Hotel in London to create guest amenities, Lady Primrose was launched. Located in Dallas, TX, Lady Primrose is under new ownership as of November 2020, a sister-duo team and continues to be a woman-owned company.