How did Design 11 come about? It was time for a change. Design 11 is a branch of our mother company call Schrade Concepts. Schrade Concepts is a steel manufacturing company that designs and manufactures all kinds of things, from massive warehouses to wine racks. This is, however, the reason why Design 11 was created. To change our focus and create a new branch that can focus on more intricate/ interesting products and to take over that area of product design.