What do people expect from your brand? Engagement, Values, Performances? Users want to start a conversation with you, because of engagement. If you want to review your values, you must monitor the web sentiment and re-use it. According to your target, you need a cyclical process to evolve your communication and digital strategy. A new way of working, online collaboration and digital strategy, all based on a new process, called dotcontent. From London to Italy, our way to value the digital communication, thanks to DotFarm!