ARCH Analytics, a division of ARCH Actuarial Consulting, provides insights to business and researchers through directed data mining and statistical analysis. Analytics can unveil hidden patterns in data, empowering organisations to make better-informed decisions. Appropriate analyses of existing datasets can yield insights into external conditions and internal processes, giving decision-makers a significant competitive edge. Our detection theory methods discern between information-bearing patterns and “noise”, random patterns that distract from the real information. The same datasets can further be used to create, test and validate predictive models. These are useful inputs for formulating strategies and drawing up informed business plans and interventions. For those who wish to know more about their business or field of research but do not have appropriate data, we can assist in building suitable questionnaires and datasets. In these ways ARCH Analytics aims to help researchers and business decision-makers develop a deeper understanding of their spheres of operation in order to take action with confidence.