The 264 Cru is a collective of DJs, music producers, creatives, and lateral thinkers. We are dedicated to specialized music events and pushing independent sounds. Our passion drives us to discover and showcase new music locally, regionally, and internationally while celebrating existing culture and arts within our city and abroad. A multicultural team with years of experience in both the local (UAE) as well as international events industry, we let each of our unique members’ insight and background flourish, rather than try and fit the mold of what is conventionally considered ‘cool’. Our wide ranging audience consists of tastemakers aged from 21 - 45, they are socially active, culturally aware and share in our passion for the unbeaten path. This group thrives on unique experiences and is eager to encounter something new, fresh, and challenging and are open to experimentation; we pride ourselves on having a diverse and creatively motivated crowd.