Catalyst Plus is an innovative business strategy firm. Founded in 2011 by Julie-Anne (Jewlz) Ellem with the mission to empower business owners in service industries (especially hospitality, trades, allied health) to understand and learn from their numbers in order to drive their businesses forward. Jewlz has been building small businesses and helping entrepreneurs achieve their wildest dreams for over 20 years. Jewlz Ellem is the creator of the “Three Pillars of Business Growth” which is a method that empowers entrepreneurs to grow their business without working 60+ hour weeks so that they may enjoy greater security for themselves and their family – whilst generating more money to fund the lifestyle they enjoy (and possibly a few extra motorcycles!). Jewlz has been working as a Chartered Accountant for over 20 years and is also a Chartered Company Secretary. In her earlier years, she gained a background in audit, forensics and commercial accounting. Jewlz and her team of Business Angels ensure your serene ambition is supported with systemised clarity over the key areas of your business.