Fernando Flores connects you to your dreams; this is the slogan of the enterprise "Fernando Flores". My mission is to demonstrate that hypnosis is more than “hocus pocus” and that it can also be used as a tool to harnes the power of the subconscious mind and to direct this power towards the things we desire in life. By this motto, Fernando Flores is mainly focused on three major areas of activity which are: • Spectacular hypnosis and mentalism shows that combine humor with wonder; meant to entertain people in a sober but amazing way. • Intensive Goal-directed trainings to teach people how to quit smoking, change habits and overcome phobias by learning to control their mind. • Motivational coaching; focused on increasing the productivity of employees and particulars. Here is where the slogan “connects you to your dreams “really comes into play. The main thing people realize during these coaching sessions is that there are no limits other that those that we impose upon ourselves or that we let people imposes on us. Each of the branches has a specific goal but the methods and principles are all based in the illimitated human potential of the subconscious mind.