Sanrio GmbH Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, LittleTwinStars, Cinnamoroll, Pompompurin, gudetama, Aggretsuko, Chococat, Bad Badtz-Maru, Kuromi and Kerokerokeroppi. Sanrio was founded on the small gift, big smile philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry and includes the operation of a number of theme parks. Sanrio boasts an extensive product lineup of around 50,000 products, which are available in over 130 countries and regions around the world.  Mister Men Ltd. With a cast of over 90 characters, the Mr. Men Little Miss properties have brought fun and laughter to generations of families for over 50 years and have sold over 250 million books. Founded by the late Roger Hargreaves, the series was created in 1971 starting with Mr. Tickle. When Roger Hargreaves died in 1988, aged 53, his son, Adam Hargreaves continued the business writing and drawing the books. Mr. Men Little Miss is the number one selling children’s book in France and the number two selling Pre-School brand in the UK.  Mr. Men Little Miss books are published in 17 languages worldwide and distributed in more than 28 countries. © 2022 SANRIO CO., LTD. MR. MEN™ LITTLE MISS™ © 2022 THOIP (a SANRIO Company). All rights reserved.